Murthy's Professional Highlights

Murthy's Professional Highlights

v  As an executive and expert on advertising effectiveness, represented AT&T and AT&T Bell Labs Market Research Council and Advertising Research Council in Advertising Research Foundation (ARF) and contributed to its Copy Research Council and in advertising effectiveness.

v  Lectured on the topic of advertising effectiveness and PR effectiveness in many forums on behalf of AT&T / AT&T Bell Labs and also as an independent expert.

v  Lectured on PR topics in many parts of USA, Canada, Asia, Australia and NZ. He was active in PR Associations like Worldcom Group.

v  Served on BOD and committees in IEEE and IEEE Standards Board, as well as six IEEE professional societies, including IEEE Systems, Man and Cybernetics (long name used to mean UX or Computer Human Interface.

v  Managed contracts with many civilian government agencies in USA, including collaboration with DARPA on Human Computer Interface.

v  In AT&T, led many R&D projects in Computer Telephony Integration (CTI), video conferencing (AT&T Videophone 2000), Multi Point Conferencing, Distance Learning trials, which gave raise to the recent webcam, Skype etc., with the integrated versions. Managed focus group studies for Videophone 2000.

v  Led the Audio and Video Business Unit of AT&T, Business Unit. President of GE directly under its CEO Dr. Jack Welch in the development of TV bandwidth compression for cable and Multi Point microwave Distribution (MMDS) TV. One important aspect pioneered in GE was the focus group studies and TV watcher experience studies to ensure perceived quality of TV.

v  Active in Bay-CHI and UX related events in Silicon Valley.

v  Serve on committees and also share the stage with numerous Who's Who in Silicon Valley technology pioneers, executives, venture capitalists, PEs and business leaders.

v  Organized conferences and exhibits as the Conference Chair of numerous international technologies and business conference worldwide.